SEO optimization can be done either on pages or blog posts, it's up to you to choose which one to optimize.
Let's take the first steps!
Choose which page or post you want to optimize and Click Edit.
Within the page of your choice, go down to the section described with the name “Yoast SEO” and let's start the optimizations.
Within the session, our first step will be the “key phrases” or “keywords” present in the first upper field.
The focus keyword or keyword phrase is the search term for which you want a page or post to rank higher. When people search for that phrase, they should find you. If you set a focus keyword phrase for a page, our platform will evaluate the page's content and provide feedback on how to improve the content to increase your chances of ranking higher for that search term.
With this, the focus is on finding easy words or phrases to make it easier for search engines to place your website in the first search positions. Find a focus keyword that people search for and words with search volume.
Next Step will be Setting SEO Title and Meta Description.
SEO title and meta description are important elements in search engine optimization (SEO) to improve a website's visibility and placement in search results.
The SEO title, also known as the page title, is an element that defines the title of a web page. The SEO title should be relevant, concise and include important keywords related to the page's content. It's a crucial part of attracting user clicks in search results.
A meta description is a short summary that describes the content of a web page. It appears below the SEO title in search results. The meta description does not directly influence the ranking of the site, but it plays an important role in the click-through rate (CTR). A good meta description should be compelling, informative and persuasive, encouraging users to click on the link.
Both the SEO title and the meta description are essential elements in optimizing a website's content for search engines. They should be carefully planned and optimized to increase visibility, attract clicks, and provide users with an accurate description of the page's content.
Let's start with SEO Title o must include relevant keywords, research the keywords that are relevant to the page content and include them in the title. This helps search engines understand what your content is about. Avoid excessive use of special characters or capital letters. Avoid Duplicate Make sure each page on your site has a unique title. We recommend that your title be no more than 8 words, as searching for titles like this are more relevant.
Now let's talk about the meta description. It is a brief summary of a page's content displayed in search results. A well-optimized meta description can improve your CTR (click-through rate) and drive more traffic to your website. Make sure your meta description is relevant to the content on the page and provides a clear and concise description of what users can expect to find. Make sure your meta description is not too long. Generally, it is recommended to stick to between 150 and 160 characters. This ensures that it is fully displayed in search results.
And lastly the Slug. Slugs are important for website usability as they allow visitors to better understand the structure and context of the content when viewing the URL. In addition, search engines consider the slug as one of the indications of the subject matter on the page, helping to optimize for SEO.
You will be able to see how your site will look in search engines
Once all these steps have been taken, the SEO platform will provide feedback about your website, you will find it here. Just below the meta description. (SEO Analysis)
It shows a total feedback of your page and with that it will help with future improvements.
Following all the tips, your site will improve a lot in search engines and will soon be in the top positions in searches. I hope this information was helpful in resolving your issue. If you have any further questions, please don't hesitate to get in touch. We are always here to help!
